Promote Cultura’s seasonal advent calendar through a digital campaign.
Use 3D to showcase the calendar’s content in a joyfull and magical short film where the objects would come to life in a Christmas setting.
In combination with the short film, we decided to develop an AR filter in order to (re)live the experience of the short through another medium. Customers would be able to scan the full product in-store to get an idea of its content, thus generating an important interaction with it.